Personalized tour coaching and portfolio-level intelligence.
What would you do if you could shadow every single tour?
Book a Demo →“We've never seen impact like this.”
Nyssa Delos Santos
VP, Centralized Operations · Hillpointe
How it works.Grotto Tour: How it works.
AI to help your team shine in the in-person moments, purpose-built for multifamily.
1. Prepare
Grotto arms your agents with relevant prospect info from the CRM to personalize every tour.
2. Record
For agents, it's as simple as starting a recording. No intrusion on existing workflows.
3. Coach
Agents receive personalized coaching immediately after every tour.
4. Assist
Grotto auto-logs guest cards, personalizes follow-ups, and acts on missed moments.
Impact.
Grotto tour helped one top owner-operator dramatically decrease new hire training time and monthly admin work, while increasing tour conversion.
65%
Increase in tour-to-app conversion with Grotto.
90 → 9
Days of new-hire ramp time. Down by 81 days.
100+
Hours of admin work saved every month at every property.
The details.
1. Prep
Grotto preps agents with prospect details before each tour, so they can personalize every interaction.
Agents spend more time showing prospects what they're looking for, and less time on things they don't care about.
2. Record
Automatically record every tour.
Grotto captures scheduled tours and walk-ins, so nothing important slips between the apartment and the follow-up.
3. Coach
Grotto delivers personalized coaching and a performance scorecard after every tour.
Both are powered by data-driven criteria, proven to predict conversion and maximize revenue.
4. Assist
Grotto uses the tour data to auto-log guest cards, draft next steps, personalize follow-ups, and correct missed moments like:
→ forgetting to mention a special
→ mishandling an objection
→ showing the wrong unit
Then automates workflows to re-engage the prospect, giving you a second chance at the lease.
Portfolio level Insights.
Complete visibility into team performance
You'll never need a secret shop again.
Unprecedented visibility into renter preferences.
Grotto shows you renter preferences, motivations, and objections from every interaction, providing key inputs into asset management and marketing decisions.
Learn more about Grotto Intelligence here.
FAQs.
Mystery shops give you a handful of staged interactions per year, per community. Grotto gives you data on every tour, every day. The scoring is consistent, the feedback is immediate, and the cost per insight is low.
It's actually less. Grotto handles the admin so agents can focus on the prospect.
Tour notes, guest card updates, follow-up drafts — all of it gets captured and pushed into your CRM automatically. Agents stop scrambling to remember what was said. Managers stop chasing incomplete guest cards.
Grotto automatically generates tour summaries, auto-populates guest cards, creates daily activity reports and provides agent coaching beginning with the very first recorded tour.
Portfolio-level insights — objection trends, conversion drivers, amenity effectiveness — typically emerge within 2–4 weeks.
Tour quality typically doubles within 2-3 weeks, and close-rates follow closely thereafter.