Tech Freed Up Leasing Agents. We Forgot to Tell Them What to Do Next.
The multifamily industry automated inbound leads, nurturing, and follow-ups, then forgot to tell leasing agents what to do with the time they got back. Here's what the data says actually closes leases.
Jul 2026
Leasing Is a Hospitality Job. It's Time to Hire Like It.
Leasing runs on the same talents as hospitality: reading people and making them feel welcome. The industry has talked about hiring from hospitality for a decade. Here's why it finally works.
Jun 2026
AI Leasing Coaching vs Secret Shopping: An Overview for Multifamily Operators
Secret shopping samples a handful of interactions a year. AI leasing coaching scores every call and tour as it happens. Here's what each tool does best, and when to run both.
Apr 2026
What “Purpose-Built for Multifamily” Actually Means
Purpose-built for Multifamily isn't just a marketing label. It's the difference between a tool that never gets used, and software the drives real results in leasing.
Mar 2026
Slop is Bad For the Bottom Line
Your prospects—and your balance sheet—deserve better. Grotto is purpose-built AI tour coaching and call guidance for multifamily leasing teams.
Mar 2026
GrottoAI Raises $10M Seed Round Led by ICONIQ
Grotto AI raises $10M to help leasing agents build better relationships and close more leases.