Elevating Leasing Performance With
a Human Touch

Weidner Apartment Homes, the 12th largest apartment owner in the country with 72,000 units, partnered with Grotto AI to accelerate leasing performance across its contact center—achieving an 80% increase in call-to-tour conversion within just two months.

The partnership demonstrates how technology designed for people, not just process automation can unlock new levels of operational efficiency and customer experience.

Weidner is known across multifamily for its people-first culture — building long-term relationships with renters and empowering employees to deliver great service.

But scaling that culture across thousands of units and multiple property types required something new: a way to onboard and upskill leasing teams quickly while maintaining consistently high-quality interactions.

Like many operators, Weidner faced a tight labor market: hiring experienced leasing agents wasn’t always possible. The company had an innovative idea: recruit from a broad pool of people with strong customer instincts — from retail, hospitality, and beyond — and equip them with the tools to perform like seasoned leasing professionals.

Grotto introduced a new standard for leasing enablement through its real-time guidance and post-call coaching platform.

Rather than automating key, revenue-driving human interactions, Grotto amplifies them — providing timely, data-driven guidance to help agents handle objections, build rapport, and confidently secure highly-qualified tours.

Through Grotto, Weidner’s contact center gained:

• Real-time guidance that prompts agents
during live prospect calls.
• Post-call coaching insights to reinforce 
best practices.
• Benchmarked performance data to 
identify what the best agents do differently.

Even for new hires, this meant that in just weeks — not months — they were performing at or above the level of their more experienced peers. Grotto was able to ramp up one new hire to top-quartile performance within two weeks.

Within the first few months, Weidner’s contact center teams using Grotto saw:

80% increase in call-to-tour conversion rates.


Significant lift in call quality metrics and customer experience.


• 50% Increase in sales discovery tactics
• 65% Increase in personalization of unit and property value-prop
• 50% Increase in tour invitations


Faster onboarding and ramp time for new hires.


• 2 weeks from bottom 10% performance
to top quartile


Even more importantly, the team loved using it. Adoption was organic because Grotto integrated seamlessly into the daily workflow — it didn’t add steps, it just made every conversation more effective.

Grotto was designed to layer smoothly onto existing systems. For Weidner, that meant zero operational disruption.

It acted as a single “pane of glass” over their CRM and phone systems — no major integrations, no downtime. Agents simply started using it, and results followed.

‍

By transforming how leasing conversations happen, Grotto is unlocking ripple effects beyond the contact center:

• Reduced marketing and ad spend by improving conversion from existing leads.
• Higher staff efficiency and faster training cycles.
• Lower vacancy loss, stronger NOI and increased asset value across the portfolio.

In an industry where every vacant day matters, Weidner’s success with Grotto shows what’s possible when technology amplifies — rather than replaces — the people who make leasing work.